The Rule of Sedona Prince is an intimate, unvarnished portrait of rising basketball and viral media star Sedona Prince, who found fame beyond the court for using their social media platform to expose gender inequalities during last year’s NCAA Tournament. The film explores the highs and lows of social media fame; how being an athlete has transformed in today’s age; and the challenges Prince faces as they represent across so many audiences — sports, feminist, queer — while struggling to remain at the top of their game.